Behjat Ghori
Hi,
I'm Behjat!
I've been obsessed with Instagram for as long as I can remember: scrolling, saving and screenshotting the brands that just get it. At some point I realised I wanted to be the one making those campaigns, so I decided to turn that obsession into a career. That's why I'm now studying for an MSc in International Marketing at King's College London.
Before King's, I spent a year at Fleek, a Y Combinator and a16z-backed marketplace for vintage and secondhand fashion, where I was promoted from Growth Associate to Account Manager. I also have a bachelor's degree in Economics from the Institute of Business Administration in Karachi, Pakistan, so I love knowing the numbers behind every pretty post.
Now I'm looking for roles in growth and brand creative strategy: dreaming up campaigns, directing the creative, and shaping how a brand looks and feels. When I'm not working, you'll find me hunting for vintage clothing pieces or catching up on this season's F1 races.
Tools I use every day
CanvaDesign
NotionPlanning
ClaudeAI
n8nAutomation
CapCutVideoMy first year in work was in growth at a fashion marketplace. It wasn't a marketing title, but the job ran on the same skills: understanding customers, spotting trends, keeping people coming back and telling a story with data.
Fleek · YC W22, a16z
PromotedFleek · YC W22, a16z
My resultsat Fleek
Crumbl in Dubai
Academic group project · King's Business SchoolHow should America's weekly-menu cookie brand launch in Dubai? Our team of six built a full market-entry plan, and I led the positioning and product. Then I designed the launch campaign myself, built around local flavours like baklava, kunafa, and date and tahini.
“Always new, made to share.”
Tap to flip through the stories
Concept mock-ups by Behjat Ghori · student work, not affiliated with Crumbl
MoodMatch · Fleek
Our buyers often wanted specific Y2K pieces, but not everyone on the team could spot the style. So I built MoodMatch: upload a moodboard and key terms like fairycore, and it finds the Fleek vendors whose live listings best match the look, category and aesthetic, each one click from their marketplace page.
Pick a moodboard to see how MoodMatch finds vendors
Top vendors for
A recreation of how MoodMatch works, with sample data. The real tool searched Fleek's live vendor catalogues.
Looking for someone to dream up your next campaign? I'm open to growth and brand creative strategy roles in London, and always happy to chat about campaigns, vintage finds or F1.
© 2026 Behjat Ghori